Bite Me – marketing for a favourite local eatery…

Bite Me – marketing for a favourite local eatery…

Bite Me Sandwich Bar is one of one of my favourite bars – sorry, context is everything, it’s not one of my favourite bars that’s a different article. It is one of my favourite places to grab a bite to eat during the working day. Bite Me is just a short walk away from me in Cessnock. The owners, John and Shona run a pretty tight ship and their sandwiches and wraps are the best this side of the river.

John is a bit of a muso, in the keen music fan sense. He changes the WiFi password every day, using lyrics from songs he likes, it’s a really nice detail that helps an establishment stick in the memory. Although the majority of Bite Me’s customers come from passing trade and local lunch-time regulars, I considered a website would help attract hungry customers just visiting the area and people with a future appointment in the locality using search or social media to plan ahead.

Bite Me already had a fantastic brand in place so it was nice to begin the work on a solid foundation. Visually, I tried to keep as close to the chalkboard menu aesthetic of the shop as possible.

In building a mobile-first, single page responsive website for Bite Me, I set out to achieve three primary goals:

  • Make it easy to find Bite Me using mobile technology – I placed access to locational directions, opening times and contact info at the top of the page.
  • Display the entire food and drink menu in as compact a layout as possible and make it mobile friendly – customers waiting to be served can access the menu on their device and arrive at the counter knowing exactly what they wish to order.
  • Try and make the menu as tasty on-screen as it is in real life – Few of us can resist images of food we instinctively know must taste good, so we used a mixture of beautiful stock images and our own photography of Bite Me’s amazing fare.
Plan your lunch at Bite Me when you're still at the office
A hungry office worker plans lunch

The chance to work with great local businesses is one I jump at and successfully helping one I really like with their marketing effort makes me genuinely proud. I work with fantastic people all the time, I create marketing strategies and collateral for business of all shapes and sizes and help them enhance their brand and connect with customers like you and me. It’s what I do.

See the new website here…